Festival Season to Fuel 7-10% Consumption Boost in India

The expected consumption boost in India in October due to the festival season is significant, with estimates ranging from 7% to 10%. This is being driven by a number of factors, including strong consumer sentiment, robust job growth, and increased liquidity.


Consumer sentiment in India is at its highest level in several years, as consumers feel more confident about the economy and their own financial situation. This is reflected in the fact that sales of discretionary goods have been rising steadily in recent months.

Job growth has also been strong in India, with the unemployment rate falling to its lowest level in several years. This is giving consumers more disposable income to spend.

The Indian government has also been injecting liquidity into the economy, which is helping to boost consumer spending power. This has been done through a variety of measures, such as tax cuts and subsidies.

The festival season in India is typically the busiest time of year for retailers and businesses. Consumers buy new clothes, jewellery, appliances, and other goods to celebrate the holidays. They also spend money on travel, food, and entertainment.

Some of the specific sectors that are expected to see strong growth in October due to the festival season include:

  • Consumer electronics: Smartphones, laptops, televisions, and other consumer electronics are expected to be in high demand.
  • Apparel: Clothing and accessories are also expected to sell well.
  • Travel: Airlines, hotels, and tour operators are expecting a surge in bookings.
  • Jewellery: Gold and silver jewellery are traditionally popular gifts during the festival season.
  • Food and beverages: Restaurants, caterers, and food delivery companies are expecting a busy October.

The expected consumption boost in India in October is a positive sign for the economy. It suggests that consumers are confident about the future and are willing to spend money. This will help to support economic growth and create jobs.

In addition to the sectors mentioned above, other sectors that are likely to benefit from the consumption boost in October include:

  • Home appliances: Consumers may be looking to upgrade their appliances in preparation for the festive season.
  • Furniture: Furniture is another popular gift item during the festival season.
  • Automobiles: Automobile sales typically pick up during the festival season.
  • Education: Parents may be spending more money on their children's education in preparation for the new school year.
  • Healthcare: Consumers may be more likely to visit the doctor or dentist during the festival season to get a check-up before the holidays.

The overall impact of the consumption boost in October is expected to be positive for the Indian economy. It will help to support economic growth and create jobs. It will also boost consumer confidence and lead to increased spending in other sectors of the economy.