⮚ Milestone achieved within two years of launch of Wynk Studio
⮚ Feat reinforces platform’s capability to promote upcoming music talent
Wynk Music, India’s number one music streaming app by downloads and daily active users, has achieved an industry-leading milestone of an impressive 1.7+ billion streams for songs by independent artists of Wynk Studio – the launch pad for budding music artists taking their songs to a nationwide audience. These songs have, remarkably, crossed this milestone within two years of Wynk Studio’s launch, underscoring Wynk’s commitment to promoting independent music and supporting talented and upcoming artists.
Amit Tripthai, Chief Marketing Officer – Bharti Airtel, said, “We launched Wynk Studio because we wanted upcoming artists to have a platform to monetise their music while we delivered an eclectic music library for our customers to choose from. The 1.7 million streams for these songs establishes how much our customers are enjoying the content while we help the artist. In less than two years, Wynk Studio has become so popular that we are signing artists from across the length and breadth of the country even as we champion language diversity on Wynk. We promise to continue diversifying and enabling more artists to build thriving music careers”.
Wynk Studio was launched with the aim to recognise music talent in the country and enable artists to build sustainable careers in the music industry. The first-of-its-kind artist growth platform – Wynk Studio – has revolutionised artist support in India through personalised mentorship, wide distribution and monetisation opportunities. Wynk Studio also provides artists with a host of opportunities including collaborations with other music labels, background scores of Web series, OTT, live events and other such openings.
Wynk Music curates special playlists with the songs of these artists to drive its discoverability and consequently the streams. Wynk’s large customer base helps artist to increase their reach and monetise their songs easily to build thriving careers. This has led to an increase in the number of independent artists from across the country joining the platform and finding a wider audience for their music. Till date, the platform has helped 2000+ artists with a creative outlet while solving monetisation and discovery issues for them.
Along with emerging artists, established artists like Nikhita Gandhi, Vishal Dadlani, Rahet Fateh Ali Khan have also joined hands with Wynk Studio to release their music. The platform has enabled the careers of artists like Prateek Gandhi, Raj Burman, Harsha Praveen and Reena Gilbert to make them the top performing artists of Wynk Studio.
Wynk has also supported the distribution of independent singles like “Love Token” from Manj Music and Anusha Dandekar; along with supporting independent producers like LGF Studios for the promotion of their movie “Love All” starring Kay Kay Menon and Swastika Mukherjee.