Bharti AXA Life Insurance Wins Finnoviti Award 2020 for Excellence in Innovation

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has been conferred with the prestigious ‘Finnoviti Award 2020’ for excellence in innovation and its innovative digital solution eASE that enables seamless onboarding process to customers, distributors and all internal stakeholders.

Bharti AXA Life Insurance COO Ishita Mukherjee receiving Finnoviti Award

The honour was bestowed upon Bharti AXA Life Insurance at the recent 9^th edition of Finnoviti Award 2020 for its end-to-end digital sales enabler eASE to every milestone of the customer’s onboarding journey, right from product suitability assessment to premium calculation and payment and e-policy issuance.

eASE is the first-of-its-kind and the fastest implemented technology enabled initiative which reduces long turnaround time for policy with just 90 seconds decision and 30 minutes issuance. It is also designed to inform customers the status of their proposals on a real time basis.

“We are betting big on innovation in our growth journey and are happy to be recognized for distinction in innovation, which has become a critical factor for us in mobilizing transformation across our operational spectrum. The Finnoviti Award is a real testament to our fresh and advanced solution – eASE – that addresses the right unmet needs and helps customers, distributors and all internal stakeholders get their jobs done better and faster,’’ said Mr. Vikas Seth, Managing Director and Chief Executive Officer.