Company to cash-in the national movement against noise and air pollution with the launch of its new campaign – “Shut The Shor, Use Fenesta Windows and Doors”
New Delhi, Delhi, India
. New range includes windows with inbuilt vision control function that helps maintain privacy indoors even without curtains, shades or blinds
Winter season signals the onset of one of the prettiest times of the year. However, blustery winds accompanied by heavy downpour play havoc with routine life during this season. But not anymore, as Fenesta Building Systems (Fenesta), a division of US$ 1.2 bn DCM Shriram Group, has launched a complete new and high-tech range of uPVC windows and doors to tackle extreme weather conditions and meet the changing needs of Indian consumers.
The latest range includes improvised version of uPVC windows which provide complete insulation from Rain, Wind, Noise and Temperature. It blocks cold waves, heavy rains and withstand high-velocity winds of up to 245 kmph without rattling the window panes, which makes them ideal for high rise buildings and heavy monsoon areas. Being made up of uPVC (Unplasticized Poly Vinyl Chloride), which is a non-conductor and does not transmit heat, these windows offer exceptional natural insulation to any building from all weather extremities.
The new range of windows even keep out unwanted noise and dust due to their high quality seals and air-tight triple sealing system. They, thus, keep the outside outside. This was disclosed by Mr. Saket Jain, Business Head, Fenesta, on the eve of the official launch of company’s new anti-noise campaign – “Shut The Shor, Use Fenesta Windows and Doors” (#ShutTheShor) on Radio Mirchi 98.3.
“Noise pollution has moved on from being just an irritant to a big nuisance. There is enough research to illustrate how constant exposure to noise can affect our physical and emotional health. This campaign will draw the attention of our customers to take a simple measure of installing Fenesta uPVC windows and doors in their houses and offices to eliminate noise pollution from their lives and ensure complete of peace of mind for them and their families,” Mr. Jain added.
Fenesta, which is India’s no 1 windows and doors brand, has launched this new campaign to raise awareness and offer an apt solution about the menace of ever increasing noise pollution in India. The first leg of the campaign on Radio Mirchi 98.3 saw RJ Naved celebrate ‘Shorless Diwali’ with the hearing impaired children. Besides, Radio, the campaign has been simultaneously launched on various digital and social media platforms.
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